Investigating the factors affecting the trust of Iranian users in internal messengers and social networks (the case study of WhatsApp, Telegram,Soroush and yes, Aparat and YouTube)

Articles in Press

Document Type : Research Article

Authors
samaneh. bamshad 1
shahnaz hashemi 2
mohamad soltanifar 3
1 PHD student
2 Assistant Professor
3 Member of the faculty of Tehran Azad University of Research Sciences
10.30497/lcc.2026.246793.1142
Abstract
advancement of Internet technology, it can be expected that many people will use this technology and be influenced by it, considering that our country is witnessing the increasing use of these social with the advancement of the Internet and virtual space. Its optimal use influences people's motivations and perceptions in relation to organizations and institutions in this field. The purpose of this research is to explain and investigate the factors affecting the trust of Iranian users in internal messengers and social networks (WhatsApp, Telegram, Soroush and yes, Aparat and YouTube) using MICMAC software.Therefore, in this regard, the indicators were investigated with a descriptive-analytical method. The findings of the research show factors such as infrastructure weakness, lack of privacy, lack of facilities, lack of clear legislation, lack of finding information, inappropriate information, competitiveness, attractiveness, internal mismanagement, transparency of officials, technical weakness, poor quality of messengers, several Laterality of foreign media message, lack of legal authority, easy and fast access to private information, lack of trust in the private sector are among the factors that influence users' trust in domestic media message. Therefore, by formulating strategies to improve the existing conditions, users' trust in this space can be increased
Keywords
media
social networks
trust
users
Cyberspace
Subjects
Letter of Culture and Communication

Articles in Press, Accepted Manuscript
Available Online from 22 September 2026